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  • A method to define a strategy

    When working with our clients we often revolve around the following notions in order to define their strategy. It is important to note that these are not …

  • A model to make money

    Any business that plans to make money does so by applying a business model (no matter how simple this is). Business models go from the most simple to the most …

  • Assistance offers

    Whatever service or product people want they want to have it the more hassle free possible. This is simply because people want the benefits without the difficulties …

  • Selling

    Marketing generally speaking is the global act of selling your product or service. This is what we are referring to here by marketing. The product definition part isn't relevant …

  • Selling strategies

    Selling strategies include an important variety of aspects which make them complex and challenging to elaborate. The different dimensions of a selling strategy range …

  • Points of views

    When studying a business it is necessary to analyse it under different perspectives. This provides a methodical approach which by being applied systematically avoids …

  • Orienting efforts

    A first step in deciding on strategy is to decide what the objective is. In other words a strategy to do what. A good start to this is deciding for a given activity ( …

  • Strategy

    A strategy is meant to provide guidance for the decisions to be made in a company (at all levels is best). It should provide an overall goal to achieve and some orientations to …

  • Competitive advantage

    Having competitive advantage is the fact of having a clearly noticeable advantage over competitors for a long enough period of time. It must be measurable by the …